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20 Best Lead Generation Tools to Get More Leads ( Updated )

Postedby Monisha Thangavel on 18 August, 2020 in lead generation


More leads are equal to more money!! Are you the one who believes in this concept? If yes, then it is time to change your focus.

Lead generation is the narcissistic guest at a dinner party. If the lead generation is that interesting, you need to listen and analyze them to get the results you want.

According to the recent survey, around 78% of B2B companies have focused on lead quality over lead quantity. But to do this scale, you have to step your legs into the best b2b lead generation tools.

Why is email list building important to grow your business?

Though you have a beautifully designed and user-friendly eCommerce platform, it will not always make your customers visit back often.

In this case, they might have missed many happenings, including takeaways, thanksgiving, offer period, etc. Here is when the email marketing campaign comes in handy for the businessmen.

A single click of your potential customers will grab them back to your site during any prominent announcements. Keep them engaged with the latest updates and important news about your website. It makes them visit your site frequently, leading to better brand recall.

Joe Pulizzi, the founder of the Content Marketing Institute, believes that the email list is critical. He also added that the initial step is to collect email addresses. Collecting email addresses will let the businessmen focus on driving sales and keeping their customers updated somehow.

Lead generation is more than just making visitors visit your site. It helps collect information about your customers that helps in driving traffic and communication between your potential customers.

Lead generation is as tough as you think!! When you have a complete list of both paid and free b2b lead generation tools to grow your email list, you are on top of your customers’ favorite brands!!

Time to pick up the best lead generation tools

Growing your email list through the best lead generation tool is not always your cup of tea. It needs a research eye to analyze and pick the one that your company starves.

If chosen right, the businessmen would encounter a drastic change in their sales curve and the conversion ratio. Be ready to explore effective lead generation tools to choose the best!!

Lead Data Collection Tools

Lead Feeder

Lead Feeder is an effective site visitor identification tool. It has been designed for digital marketers and sales teams. You can collect necessary information from the dashboard, including the companies visiting your site through which they failed to fill out your email subscription form.

1. Lead Feeder - site identification tool

There is no use in diverting traffic to your website when there is no improvement in your email list. So, marketers prefer using lead feeder on their websites.

Highlights

  • Active tracking including company name, number of employees, etc
  • Visitor’s activities on your website with precise report
  • Crystal clear information about the source from which visitors bounced back to your site

Pricing

A free trial is available. The paid version starts from $69/month

Moosend


Moosend is an all-in-one email marketing tool that allows you to seamlessly increase and manage your email lists.

They offer a range of lead generation features accompanied by a range of email marketing features that allow you to engage with your audience.

For lead generation, they offer subscription forms and landing pages.

What’s unique is that they allow you to use their subscription forms completely for free as long as your email list size is less than 1,000 subscribers which makes it a great tool to get started with lead generation and email marketing!

Highlights:

  • Every kind of pop up you need, Moosend has it
  • Robust subscription form builder
  • Go beyond lead generation and also use their email marketing features to engage with your audience

Pricing

Free forever up to 1,000 subscribers after that starting at $8/m and scales depending on the size of your list.

Skrapp

Skrapp is a free B2B lead generation software to find the LinkedIn email address of your visitor. You can enable Skrapp as your Google extension and enable the “find email” button. It will help you to find the email addresses of the visitors through their LinkedIn profile.

2. Skrapp - b2b lead generation software

The algorithm of the Skrapp plugin will help you to grow your email address without any further thought. The web dashboard provides storage and management to synchronize with the lead directory.

Highlights

  • Just a single click will help you find the email addresses of your potential clients
  • If you are looking for a specific person, you can enter their name and search for their email address
  • Easy targeting

Pricing

  • Free up to 150 email search/month
  • Paid plan starts from $39 for 1000 emails/month

Thrive Leads

Thrive Leads is an active lead generation plugin for WordPress. Using thrive leads seems similar to have your list-building and conversion scenario. It has been baked right with the perfect powerful piece of lead generation software.

3. Thrive Leads - lead generation tool

Thrive leads makes lead generation easier through powerful magnets, high conversion templates, and easy to use plugins. To create great designs, you can rely upon the simple drag and drop editor available in Thrive Leads.

Being a sophisticated plugin enables you to grab your visitors’ attention and get more information from them. You can make use of their templates to feed your email list.

Highlights

  • Supports all types of opt-in forms
  • Easy to use and manage
  • Built-in reports

Pricing

One time fee for Thrive Leads is $67

Email lookup Tools

Hunter

When you wish to do a quick email search, Hunter is the handy lead generation tool. Peculiarly, Hunter helps you to find and validate the email addresses. If you are looking for a person’s email, then Hunter seems to be a perfect match to collect it.

4. Hunter - email lookup tool

Though it is not always accurate, you can still use it for free. It is an excellent B2B lead generation tool to add up in your lead generation tool list.

Highlights

  • Hunter provides valid mail addresses
  • Beneficial for sales and marketers to reach their clients
  • Chrome extension of Hunter is available

Pricing

Free up to 100 email requests. And, $39/month applicable for 1000 email requests/month.

AeroLeads

AeroLeads stands unique in providing email prospecting services. It is a b2b lead generation tool used to find out the email addresses and other contact information in a precise manner. It highly improves your chances of getting landing at the right inbox.

5. AeroLeads - email prospect identification tool

You can install AeroLeads in your chrome and add them as your extension. You can submit the details and AeroLeads works for you to get the contact information about the particular company.

Highlights

  • A helpful tool in finding real-time leads
  • Flexible across multiple platforms
  • It helps you to collect business information, email ids, and B2B data

Pricing

Starts from $49/month for their software and $799 for their “Done-for-you” service

LinkedIn Sales Navigator

LinkedIn Sales Navigator helps you to focus on the right people and companies. You can stay-up-to-date and check what’s happening in your account.

6. LinkedIn sales navigator- b2b lead generation tool

It helps you to keep track of the visitors and can gain a connection with them. You can also grab their email addresses and make a step towards increased email numbers.

Highlights

  • Advanced lead search to peculiarly filter connections accordingly
  • Lead recommendations and saved leads will discover the right people, save them, and contact them
  • Alerts and insights will help you to take the right action at the right time

Pricing

LinkedIn Sales Navigator Professional starts from $79.99/month, or you can go for $779.88/annual

Form and Email Collection tools

OptinMonster

OptinMonster is a powerful email list building option to create attractive popups and slide-ins for your website. The tools come with lots of pre-loaded themes. It helps in customizing the popups from scratch. You can do this using the Custom HTML and CSS.

7. OptinMonster - email collector tool

Added, OptinMonster integrates with all types of email marketing and CRM platforms. It helps you to grab more leads with hype in the conversion rate.

Highlights

  • Page-level targeting helps you to run campaigns for different pages
  • Exit-intent technology triggers to get attention from the visitors
  • On-site retargeting helps you to create a discount or offer for returning visitors

Pricing

Basic plan - $9

Plus - $19

Pro - $29

Growth - $49

SumoMe

SumoMe is a well-known WordPress lead generation plugin. Like Optinly, both B2B and B2C companies rely on the SumoMe plugin. It is an email collection tool that manages auto-response, visitors, and other triggering options for your website.

8. SumoMe - email collection tool

SumoMe helps in converting your visitors into potential customers. It has better discount codes and Shopify integration.

Highlights

  • Additional plugins including Shopify, BigCommerce, WooCommerce, and Magento adds on to the Sumo Service
  • Modern and flexible mail optin forms
  • Full-screen welcome mat stands ahead from other plugins
  • Perfect integration with liquid workflow

Pricing

Both free and paid versions available. The paid version allows 750 subscribers for $24/month

Optinly


Optinly, a goal -based lead generation software, enables users to meet all kinds of business requirements. The popup templates available in Optinly can grab the attention of the visitors.
9. Optinly- goal based lead generation tool
Moreover, there are a variety of WooCommerce popup templates available in Optinly. Using different WooCommerce popup plugins will allow you to pursue your marketing goals without any lag.

Highlights

  • Advanced triggering options
  • Pre-existing Shortcodes for personalization
  • No coding skill required to customize popups
  • 10+ goal-based popups including gamification popups

Pricing

Flexible pricing for all business types. Available for free and the growth pack starts from $25/month

Pippity

Pippity popup plugin is a visually appealing and user-friendly popup. You can customize your popup according to your brand. Pippity is more flexible to work with various platforms. Setting up a Pippity plugin is more comfortable with high-end customization.

10. Pippity - user friendly popup tool

Pippity plugin triggers popups during the scrolls, exit time, and after a pre-set time delay. You can also use different filters to design a popup on your desired pages.

Highlights

  • Multiple popups
  • Customized themes
  • Beautiful front end designs
  • Email service integration

Pricing

Personal - $49

Business - $89

Developer - $127

Customer Relationship Management (CRM) tools

HubSpot

HubSpot CRM is a free plan. It is a great way to organize, track, and nurture leads. It helps to track interactions automatically and helps in updating the happenings.

11. Hubspot - Free CRM software

It is easy to capture, store, and nurture leads through HubSpot. And, it is easy to integrate HubSpot with the CRM or to any data platform. You can create alluring content through HubSpot to gain the visitor’s attention.

Highlights

  • Leverage the SEO power of customer’s retention
  • HubSpot marketing helps in a great inbound flywheel
  • Full Visibility to the sales team about the previous touchpoints of the customer
  • Features like free ticketing will amuse the customer

Pricing

Both free and paid versions are available. Paid version has been enlisted below.

Starter - $50/month

Professional - $400 -$800

Enterprise - $1200 - $3200

Pardot

Pardot is a popular lead generation software. It manages and qualifies the sales leads. It ensures whether the leads are the best to continue further. It includes fine-grained segmentation and marketing automation for better communication with your future customers.

12. Pardot - Popular lead generation software

In the B2B lead generation, Pardot plays an important role. Using its vital technology, Pardot has been helping to analyze the leads for many top-notch companies.

Highlights

  • The number of qualify leads is improved
  • Users have a customized experience through the smart automation feature
  • Marketing automation makes the marketing administration simple than ever
  • Marketers use purpose-built tools to maximize the customer pipeline

Pricing

Growth Plan - $1250

Plus Plan - $ 2500

Advanced Plan - $4000

Contactually

Contactually, a b2c lead generation tool, need a single click to manage your Google or Office365 contacts. After the connection, it is easy to organize and segment the contacts. You can also optimize and schedule the communication between the Contactually’s AI tools.

13. Contactually - Single click lead generation tool

You can segment your contacts into “buckets” in Contactually. You can have the buckets for active leads, cold leads, your sphere of influence, and more.

Highlights

  • Extended customer relationships beyond the sales
  • Avoid black holes in the lead nurturing process
  • Parameters are available to filter the leads
  • Reminders to reach out the leads

Pricing

Professional - $69/month

Accelerator - $119/month

Marketo

Marketo is another complete marketing tool that provides everything you need for lead generation. It helps businesses to form relationship with prospective customers before they talk to sales reps. It also helps you to attract leads via inbound and outbound marketing. It is applicable for B2B and B2C businesses.

14. Marketo - complete lead generation tool

Marketo helps bring quality leads and handles other features, including lead management, marketing automation, and even account-based marketing.

Highlights

  • Marketo offers lead scoring, analytics, and ROI tracking
  • High user-friendliness
  • Marketo offers multiple CRM integration tools to integrate, including Drift, Zoom, Ringlead, etc.
  • If sufficiently trained, using Marketo is quite easier

Pricing

Marketo has no free plans. But, free trial is available. The paid versions start from $895/month

LiveChat Software

Mobile Monkey

Mobile Monkey, the best live chat lead generation software, allows you to engage with your visitors proactively. You can also generate and grow your email list. They also offer real-time support across various platforms.

15. Mobile Monkey - Best livechat software

Most live chat software can be visible on a company’s website. Using Mobile Monkey, you can grab your visitors’ attention and convert them into your potential customers.

Highlights

  • Proactive live chat
  • A wise-option to run click-to-messenger ads on social media
  • Boost your social media posts and content

Pricing

Both free and paid versions are available. The paid version starts from $19/month

Drift

Drift is a cloud-based live chat app that helps in lead generation. It allows the visitors to your site to click a chat bubble. It instantly helps you to contact the customer.

16. Drift - Cloud-based live chat software

Drift helps in getting more customers and interacting them lively. Boost your customer interaction rate through Drift.

Highlights

  • Drifts initiate a personalized connection with your customers
  • Increased attention to potential customers
  • Future enhancements will increase customer retention rate

Pricing

Both free and paid versions are available. The free version is applicable for one user up to 100 contacts. The paid version starts from $50/month.

Intercom

Intercom is a popular lead generation tool used for a live chat on your site. Intercom has different features including conversation management, sending targeted messages, and publishing help articles,.

17. Intercom - Popular lead generation tool

Intercom does not need any special setup. Many websites have been using Intercom to manage their customers effectively.

Highlights

  • On-site messaging gives hype to your customers
  • Proactive messages about the key points in their journey
  • Automatic tracking of logged-in WordPress users as Intercom users

Pricing

No free plan. The paid plan starts at $49/month

Contest lead generation tools

UpViral

UpViral is a powerful lead generation tool to run an online contest. It is a sweepstake, rewards, and waitlist campaign platform that runs in any social media. Through UpViral, you can resist the fake entries to your campaign.

18. Upviral - Powerful lead generation tool

The pre-built campaign templates of UpViral helps you to grab the visitors and make them follow your brand. It highly saves your time and brings valuable entries to your campaign as well as your mail list.

Highlights

  • Strict auto-verification of online contest entries
  • Cool interactive leaderboards, including gamification. It helps in generating more leads at a short time
  • Attractive sales tools are also available

Pricing

Starter - $39

Business - $59

Premium - $149

Vyper

Vyper is a tool to create viral contests. Creating a viral contest is not an easier thing without contest tools like Vyper. It enables your contest participants to earn additional entries by completing further actions. It urges the customer to complete the forms on your website, follow your social profiles, and refer their friends.

19. Vyper - viral contest creation tool

You can set the number of extra entries to the participants earning. It will increase the likelihood of your contest.

Highlights

  • Engaging contests and rewards to your customers is a plus
  • Intuitive dashboards and templates are available
  • Incentivizing actions to boost your customers’ social engagement

Pricing

Paid plan starts from $29/month

Gleam

Gleam functions similarly to Vyper. It allows you to create a viral contest. Gleam enables you to create contests for different purposes and on different platforms, including Facebook, Twitter, Pinterest, Eventbrite, etc.

20. Gleam - multi-purpose viral contest creation tool

It is a popular giveaway contest tool popularly used. You can create a separate giveaway landing page on your website for giveaways using Gleam.

Highlights

  • The code snippet is available to paste in WordPress
  • Increased export option in their Business plan upgrade
  • A set-up wizard is available to connect email services and social profiles

Pricing

A free plan is available. And, enlisted are the paid plans.

Hobby plan - $10/month

Pro plan - $49/month

Business Plan - $149/month

Why not try the best among these now?

So, the list is ready!! Your website is the place where you can do wonders in your business. Picking and using the right lead generation tool for your website will help you to get results eventually. Keep an eye on the design of your website—start building and implementing the process to feed your email list.

Every conversion rate expert would agree on the importance of email addresses for a successful business. A perfect WordPress business lead generation tool will bring a strong impression to your brand.

Now, everything is ready! Your list has been popping. Get ready and start spreading your brand everywhere.

FAQs

Lead generation tools are the handy solution to grab leads for your brand and convert them into potential clients. Say, Optinly, with its colorful and useful popups, attracts your clients and convert them as your loyal clients. The lead generation tool is all about grabbing and converting leads.

Lead generation tools/software can be bought and installed in your system. Few tools/plugins will integrate with your WordPress and start its work. At times, some plugins need additional things to be done. Once your purchase is over, verify the installation steps to start.

Social media lead generation is nothing but generating leads through campaigns and other activities in the social media platforms.

Lead generation tools are equally important in the business realm. In order to stay ahead in your competitor’s race, you need some attractive tools to attract your visitors towards you. Lead generation tools do that for your business to increase the leads.

Author Bio

Monisha Thangavel

Monisha Thangavel is an ardent writer and a blogger carrying years of experience in different realms including eCommerce, Tech, and SEO. Her brevity rich writings flash a light upon the uncovered yet important points about WordPress and eCommerce plugins. Apart from content, Monisha spends her free time learning calligraphic writing.