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13 Powerful WordPress Marketing Automation Plugins

Posted by Monisha Thangavel on  October 13, 2020  in Marketing

Marketing automation Plugin – A time savior for multiple business realms.

In business websites, marketing automation tools play a huge role. For those unfamiliar newbies, marketing automation involves using the software to automate tasks and workflows. Marketers typically automate repetitive tasks in order to save time and bring efficiency in their work.

Activities like lead generation, email marketing, lead scoring, and social media posting through automated tools/plugins will improve productivity and let them spend personalized time with their customers.

Every businessman is aware of the plugins. It has been used for different web purposes and adds a little piece of software to extend the functionality of your web page.

Using marketing automation plugins, you can customize your website in specific ways. Marketing automation plugins naturally help in automating marketing activities. The WordPress automation plugins help in extending the content reach, connecting the site with other data centers, and tracking conversions. WordPress marketing automation plugins automate daily marketing tasks to improve your site’s performance and improve your business and you may need the help of an eCommerce software developer to help you customize your website and set everything up for this.

Top features to look for in a marketing automation plugin

Before having a spectacular view of the marketing automation plugin, you need to grab a few concepts behind the marketing automation plugin. The plugin you select should assist your business ideas and roadmap.

There are plenty of marketing automation plugins in the software market. But, when you plan and know your needs, you can clearly come to the point. And, do not forget to add these features to your plan.

The enlisted features are the necessary and most-wanted features in a marketing automation plugin you ought to choose.

  • CRM Capabilities
  • Email Capabilities
  • Social Media Capabilities
  • eCommerce Capabilities

CRM Capabilities: Some marketing automation platforms provide a built-in CRM tool to handle advanced tagging and lead generation process. The functionalities in a CRM tool will thereby help you to integrate with your own CRM tools. But, go further to check whether it supports your own CRM.

Email Capabilities: Almost every marketing automation tool has the email marketing features in it. As every business needs email to promote their brand, the email marketing features like drip campaigns, subject line A/B testing, and demographic segmentation seem easier.

Social Media Capabilities: Many marketing automation plugins integrate with your social media including Facebook, Twitter, etc thereby allowing you to manage social ads and posts effectively.

eCommerce Capabilities: A WordPress marketing automation plugin with eCommerce capabilities attracts many store owners as it works better in managing your online sales and revenue. Marketing automation plugins act as a product database. You can use these coupon codes and set up affiliate programs for your customers too.

Now, it seems that you have a better understanding of the features of WordPress marketing automation plugins that becomes the catalyst for your business’ success rate.

Why are WordPress marketing automation plugins necessary for a business?

Irrespective of the business type, marketing automation plugins are necessary for every small, medium, and large-scale business.

Without marketing automation plugins, your business growth will be a tortoise path.

Personalization and tailoring unique experiences to your customers seem prominent one for every business website. It helps in bringing consistent brand visibility. When you prefer manual management over marketing automation plugins, business growth seems lacking and it may take more time than usual.

The WordPress marketing plugins will take responsibility for your growing brand visibility. It handles repetitive tasks including sending emails, gathering user data, and preferences. It also customizes based on your user’s preference. Every marketing automation plugin provides a unique experience to the user of your website.

Marketing automation will help in making an efficient workflow to grow your business faster and smarter.

After this, you might have come to the point to know more about the WordPress marketing tools. Luckily, there are a lot of WordPress marketing automation plugins out there. Picking up the one that suits your business’s needs is very important.

Let us continue to discuss further the highly essential WordPress marketing automation plugins for your business.

11 Best WordPress Marketing Automation Plugins

No matter how informative or flexible your website is, but through the combination of the best WordPress automation plugins, you will get rid of the long-term daily hectic chores.

The best part about the WordPress automation plugins is that they can be used for any kind of website and for your personal blog too.

So, what are you waiting for?

Let us dive into the 11 best WordPress marketing automation plugins that become a lifting partner for your future success.


When you prefer a WordPress marketing automation plugin with numerous features, HubSpot comes under the list first. It comes with a complete suite of tools including marketing software, sales software, and support software. It can seamlessly integrate into HubSpot’s free CRM.

Hubspot Marketing Automation Plugin

The ability to access your information and growth activity will be the same that matches your customization. In order to design all kinds of conditional workflows, you can depend on HubSpot’s marketing automation features through a user-friendly visual board.

Learning about the HubSpot tool may take some time. But, when you clutch with it, you will be able to adapt your business needs through the tool. Added, you can also craft a sophisticated network of rules in order to target specific users with the right email. It also automates email list responders to make it volatile. It also improves your website’s user experience.

The workflow tool lets you automate a complete task set that goes beyond sending emails. It will go a leap forward to improve productivity and save your time on repetitive tasks.

Price: HubSpot pricing starts from $50 per month


SendinBlue, a digital agency, has now turned into an email marketing platform thereby providing powerful marketing automation software.

SendinBlue Marketing Automation Plugin

SendinBlue has advantageous features including lead scoring and lead reporting. It also offers a free version to give users an opportunity to use their basic marketing automation features and email features. Through the basic email marketing features, one can send around 300 emails per day. You can run and manage SMS campaigns effectively through SendinBlue.

Price: SendinBlue’s Lite plan starts from $25 per month. And, the free plan is also available.


Botsify is a fully managed chatbot platform that helps businesses to deliver the finest customer support. It allows non-techie people to create a customized chatbot without coding skills.

Botsify Marketing Automation Plugin

Botsify’s smart features include live chat, video chat, group messaging, templates, call to action, prediction, social media integration, screen sharing, speech recognition, support for multi-languages, easy payment methods, reports, and analytics.

Botsify has easy to integrate chatbot on Website, Facebook Messenger, WhatsApp, & SMS. With its story-based interface, people find it convenient to add stories and test their bots instantly. It makes switching from a chatbot to a human agent feasible and automates further processes.

Botsify helps you to create multiple types of chatbots to perform different tasks in different industries. You can build with it ready to use templates for all industries. You can use Botsify for the upcoming scenarios, say a food chatbot for restaurants, tracking and shipping details for E-commerce, booking and reservation chatbots for hospitality, generate leads & selling property for real estate, and more.

Moreover, it speaks over 190 languages so you can ensure offering global support to all your customers. If a chatbot stuck in any complex queries, an easy takeover of the human agent is possible in real-time LiveChat. Botsify itself provides streamlined customer support for their clients and you can consult Botsify’s chatbot development manager to customize the bot for your business after having a demo.

Price: Botsify pricing structure starts from $49 per month. Also, the 14-day free trial is available for the first sign-up.


MobileMonkey, a popular WordPress automation plugin, is a great way to establish and maintain connections with your customers.

Mobile Monkey

Mobile Monkey is a free and easy-to-access WordPress marketing automation plugin. The WordPress Chatbot plugin also helps in providing customer support on different platforms including Facebook. The live chat capabilities of Mobile Monkey are fully automated which excludes your effort to make your customers engaged.

Using a Facebook Messenger automation plugin will help you to keep all the messages from your website, Facebook page, and in another integrated inbox. You can also get access to the conversation history and user profiles. It also allows you to send follow-up marketing and promotions to all your contacts.

Price: Free version available. And, for added features, the pricing starts from $49/month


Pardot, from salesforce, has been the popular cloud automation platform for enterprise owners. Many entrepreneurs are investing in learning more about how to use Pardot. As it has a lot of essential features like email marketing, CRM integration, lead scoring, lead nurturing, and ROI reporting, it helps you to monitor your marketing campaign performance.

Pardot Automation Plugin

Pardot helps to easily track your user’s behavior on your website. It also comes up with predictive analysis with the chosen parameters. It allows you to optimize your marketing efficiency and improve the overall productivity of your team.

Price: Pardot’s growth plan starts at $1,250 per month.


ActiveCampaign, one of the best marketing automation plugins, offers integrated email marketing and CRM solutions for small businesses. There are multiple robust and flexible marketing automation features available for this purpose. But, choosing the ActiveCampaign will make it an advanced tool. It may not be the best option for a beginner level.

Active Campaign Marketing Automation Plugin

Instead, it can be a good companion for experienced marketers. It has a steep learning curve that makes your time and money worth investing.

Price: Lite version starts at $9 per month


JumpLead, a WordPress marketing automation plugin, has been specifically used for inbound marketing purposes.

Beyond automated optimization, the plugin goes beyond improving your site for SEO and social interaction purposes. It helps you to go forward in further prospects through a life cycle in order to hang customers for a long time.

Jumplead Marketing Automation Plugin

JumpLead integrates with different webforms to capture and build profile leads automatically. It helps you to nurture leads and trigger personalized marketing to grab the attention of your customers.

The WordPress marketing automation plugin automatically provides insight and marketing analytics for your respective site to manage your performance.

Recommendation Engine

Usually, when you surf online stores, you would be titled with something like “customers also viewed” phrase. This is the exact work of the Recommendations plugin. Through the Recommendation Engine plugin, you can learn a lot about how your competitor has been personalizing his/her store using their own recommendation tool.

Recommendation Engine Plugin

If you already have an eCommerce store, then setting up the plugin will boost your sales with a considerable margin with minimum effort. Using the Recommendation Engine WordPress marketing automation plugin, you can choose to display items to your customers. You can showcase the similar products viewed by your customers or the similar products viewed by other customers after their purchase.

You can choose any category and make it visible to your customers which greatly helps to increase your store’s revenue. By automating the entire process, you can focus on the other aspects of your online store promotion.


Zapier, an online WordPress marketing automation tool, serves as the best translator to pass information from one language to another. In Zapier, no coding is necessary. And, it makes a “zap” connect with two or more apps and automates the tasks.

Zapier Automation Plugin

Zapier constantly monitors all the apps and performs the created tasks. For example, Zapier automatically schedules meetings without any hassle. It integrates and creates a zap connection with 1,000 other apps too.

Price: Both free and paid versions are available. Paid plan starts from $19.99/month

Pabbly Connect

Pabbly Connect is the best integration platform that has No Limitations on automation workflow, unlike other integration tools. It allows you to automate the manual task through fully automated workflows in a few simple steps. You can simply start a new workflow by picking a trigger and tweak it further by adding filters, actions, and field mappings.

Additionally, it supports 500+ applications of marketing sales, eCommerce, CRM, payment, etc. It has various powerful tools for setting up cross-functional internal workflows like data formatting, time delay, conditional logic etc.

Pabbly Connect

Price: Both free and paid versions are available. Paid plan starts from $15/month.

WP- Chatbot

Chatbots always save time for a business owner. It takes the place of a manual help rendered from your end. A lot of customers wish to interact with chatbots. According to Ubisend’s report, around 69% of people prefer chatbots to get solutions for their queries. If your site has swamped due to an inquiry flood, WP chatbot takes the situation in hand and works efficiently.

WP Chatbot

WP Chatbot, a free WordPress marketing automation plugin, will help you to have a personalized follow-up message and marketing blasts. You can integrate WP chatbot with your WordPress site, Facebook Business Page, and Facebook Messenger too. It renders 24/7 customer support. Moreover, it is compatible with WooCommerce too.


Every blog owner loves to have this WordPress marketing automation plugin, Blog2Social. Social media marketing is an important aspect of a blog. It imposes heavy homework including hashtag generation, link finder including posts and content sharing across multiple networks.

Blog2Social Plugin

Blog2Social helps in sharing your content across different platforms including Instagram, Facebook, Instagram, Medium, Twitter, etc. You can also customize your posts besides your own site and repost old posts too. You can also auto-schedule your posts. It also gives you a drag and drop social media calendar for easy scheduling and schedule changes.

Price: Premium pro version starts at $9.20 per month.

WooCommerce Customer History

After the Recommendations plugin, WooCommerce Customer History is the next effective WordPress marketing automation plugin. The plugin helps you to generate sales for your eCommerce store. Apart from recommending products to the customers, you will need to analyze the purchase behavior to review your customer behavior.

WooCommerce Customer History Automation Plugin

If you own a WooCommerce store, you can install the WooCommerce Customer History Plugin in order to analyze the purchase behavior. It also helps you to know the customer’s browsing habits and calculate the customer lifetime value.

Price: $49 for a single site license


If you are a newbie or an experienced marketer willing to grow your business, then it is the time to add these WordPress marketing automation plugins to your business. The right marketing automation plugin will depend entirely on the technical expertise and improve your marketing strategies to implement according to your budget.

There are tons of WordPress marketing automation plugins available in the software and plugin realm. Many businesses have been adding these plugins to automate their marketing tasks. Time to pick up the right WordPress marketing automation plugin to your business and make your way easier than ever!!

Author Bio
Monisha Thangavel 
Monisha Thangavel
Monisha Thangavel is an ardent writer and a blogger carrying years of experience in different realms including eCommerce, Tech, and SEO. Her brevity rich writings flash a light upon the uncovered yet important points about WordPress and eCommerce plugins. Apart from content, Monisha spends her free time learning calligraphic writing.

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