Hey! Are you the one, who is struggling in the post pandemic to get on with your ideas on Content Marketing and promote it to the next level?
If yes, don’t worry, this blog is just for you!
Content Marketing is all about using the content in a best way to attract and retain visitors, that will eventually turn them into customers.
Content Marketing involves in expressing the content smartly, the way the visitors expects.
So to keep your ideas realistic and reliable with more consistency, you have to know what are the better ideas available to make your content outstanding.
This blog is mainly about the impressive examples that we have gathered from different B2C and B2B content marketing strategies which will not only inspire you but also will make you to create your own.
But before getting into the types and examples of content marketing, we have to get a holistic view of content marketing.
What is Content Marketing?
Content marketing is the intentional creation and curation of content with the goal of attracting new prospects and nurturing them into leads.
This is used to attract, engage and retain an audience by creating and sharing relevant articles, videos, podcasts, newsletters, e-books, discussion boards, webinars, social media, and through many other platforms.
This approach will make your brand stronger by promoting brand awareness and keeps your business top when it’s time to sell.
Content marketing at scale can feel like an exhausting, uphill battle that never ends. But, the prospect of attracting customers through high quality content will make your products and services a commendable growth.
Content Marketing Stats to know
1. 90% of marketers are using content marketing plan to continue investing the same amount in the channel in 2022.
2. 60% of marketers expect their 2022 content marketing budget to increase more than their 2021 budget.
3. Over 60% of marketers measure the success of their content marketing strategy through sales.
4. Marketers primary goals for running marketing campaigns are brand awareness, increasing sales, and increasing engagement.
5. The top 3 goals marketers achieve through successful content marketing are generating brand awareness, building credibility and trust, and educating audiences.
6. Video is the number 1 format marketers used in their content strategy in 2021. The top four formats marketers leverage in their content strategy are videos, blogs, images, and infographics.
B2B organizations use to supplement content marketing are analytics tools, social media publishing, and email marketing software.
- Traffic: Content Marketing will drive traffic from search engines, social media, and people following links in email or article sharing sites.
- Sales: Content Marketing is often a great way to drive the right traffic, that is people who are more likely to become customers.
- Email Subscribers: If you are writing articles, that could impress your audience, then you ll be able to drive more people who will become your customers.
Now we know what content marketing is and how it’s beneficial for the growth of your business.
Let’s look at various content marketing examples.
34 Content Marketing Examples
Here is a list of contents to help you know about the content marketing examples that could be useful for your business.
- Blogging Examples
- Social Media Marketing Examples
- Tried and Workable Content Marketing Examples
- Visual Content Marketing Examples
- Video Marketing Examples
- Evergreen Marketing Examples
- Ebooks and Resources Examples
- Other Content Marketing Examples
- Interactive Content Marketing Examples
C’mon, let’s dive in!
When most people are thinking about the types of content marketing, everyone thinks of blogging at first instance.
Blogging helps you get visitors’ attention with helpful information and provides the content to flesh out your social media presence and fuel your SEO efforts too.
Here are there few examples of companies that’ll make you interested to start blogging.
Blogging Content Marketing Examples :
1. Work-Life by Atlassian
Atlassian’s inspiring work-life blog is full of stories and advice designed to lead a team to greatness.
Inaddition, the blog is well optimised and offers helpful insight on team building, opens discussion on leadership style, and draws on experience from inspirational leaders worldwide.
One of its best blog posts, How to Write Smart Goals brings in roughly 60,000 organic visitors per month.
The entire blog speaks to all facets of work-life and teaches leaders and employees how to feel aligned.
Inside each post is a real-life scenario as well as content that is easy to read, precise in its points, and valuable to the readers.
Atlassian gets straight to the point to satisfy the searchers intent. Make your content useful, valuable, and easy for the user to digest. And use real-life scenarios to appeal to them.
Hubspot is always on the list of top blogging content marketing to create a free tool as a growth hacking strategy. Hubspot has used Content marketing by
- Writing-depth blog posts about the issues their visitors care about
- content upgrades such as ebooks to their blog posts
- Creating an educational and content sharing hub, Inbound.org (which gets 321,000 visitors each month) and provides a great opportunity to promote its certification and partnership programs
- Creating videos for Facebook and using LinkedIn to send traffic to those videos
- It must be working because Hubspot’s growth and reputation speaks for itself.
3. Find your fungicide window
Find your fungicide blog post was a Content Marketing Awards Finalist, and we can see why.
Informative in helping farmers plan for their harvest, it also tells them how to use the fungicide (aka pesticides) window to their advantage.
This blog is both visually appealing and easy to digest.
It has well-designed graphics that you can interact with, well-utilised white space, and well-placed information that stands out.
In addition, Climate Fieldview subtly mentions its data-driven technology to provide a visual perspective on the impact of knowing your fungicide window.
Being clear and concise with a topic as complex as this one is crucial.
Providing visuals like before and afters or interactive designs can keep the user engaged and provide a useful strategy to yield a better product.
Social Media Marketing Examples
As we mentioned in our guide to social media and SEO, social shares can help indirectly with search ranking, which in turn helps with lead generation.
So it’s no surprise that many companies have focused on social media content to “WOW” their audiences.
When you’re looking for inspiring B2B content marketing examples, GE is a great place to start.
We’re not talking about washer-dryers and vacuum cleaners, but about the company’s other business: wind turbines, jet engines, locomotives, and so on.
GE’s long been known for taking what some might see as a dull business, and bringing it to life, and this Instagram content marketing campaign is a perfect example.
GE combined the campaign with influencer marketing, getting six Instagram influencers and several superfans to do the #GEInstaWalk.
That meant touring their manufacturing facilities and taking, uploading, and hashtagging pictures. The results were spectacular:
- 8 million views of GE’s Instagram account
- 3 million reaches per tour
- 3,000 new followers
- And it was done without any paid advertising.
Want to learn more about how you can grow your business with Instagram? Just check out this helpful resource: How to Make Money on Instagram (Without 10K Followers)
5. Raffle press
Raffle press is the best online giveaway plugin for WordPress. It’s also been working to build a strong presence on Facebook, as the platform is a great way to increase pageviews for its blog.
And as a side bonus, they also get customer testimonials posted in the comments section of their posts:
- Rafflepress content marketing example with a testimonial on Facebook
- This is FREE social proof that helps other people either go to the blog or head to their website to try the product.
In the end, even something as simple as resharing blog posts on social media can be an excellent content marketing strategy as your business grows.
6. Apple’s Shot on an iPhone
Apple’s Shot on an iPhone campaign encourages iPhone 13 and iPhone 13 Max users to share their very best photographs, using the phone’s macro function.
iPhone users captured images of the every day, taking ordinary objects and making them into something extraordinary.
Apple asked users to share their shots on social media using the hashtags #shotonaniPhone or #iPhonemacrochallenge.
Ten professional photographers and staff from Apple judged the online submissions and selected 10 winners.
The campaign was simple yet powerful.
It encouraged users to experiment with their new iPhones resulting in close to 60,000 posts on Instagram alone.
When releasing a new product, launching a UGC campaign that encourages your customers to share their experience with the product is an engaging promotional tool with a high virality potential.
In July 2021, Mass mutual camp launched sign that confronted the “uncomfortable truths” behind some of our biggest financial decisions—saving for college, preparing for the unexpected, and general financial planning.
MassMutual shared three
- 30-second videos across Facebook and other mediums encouraging their customers to face those uncomfortable truths.
- MassMutual helps educate customers on navigating their finances responsibly through storytelling.
This strategy places the customer first and helps put those uncomfortable feelings around finances to rest.
Besides, the short-form video is one of the key content marketing trends in 2022, according to the industry experts.
Sometimes taking a genuine approach to addressing an audience’s vulnerabilities can help them feel closer to the brand.
If they can trust the experts to share uncomfortable discussions, perhaps they will become loyal customers.
8. NRMA Insurance Stories of Help (Instagram)
NRMA responded to the disappointment Australian people faced in the wake of a Royal Commission investigation into insurance companies.
To help restore faith in the industry, the brand launched stories of campaign on Instagram.
It shared stories of selfless acts of help. But, the brand didn’t stop there. It championed local heroes who are making huge impacts on the community.
The 150 videos drew inspiration from the popular Facebook page Humans of New York, bringing that human element to their marketing efforts.
Their campaign paid off with data showing they had doubled their social engagement rate.
While the data is important, the best thing about this campaign is that it helped Australians feel deeply connected to their community, especially in times of crisis.
This is another great example of using brand storytelling to reach your audience.
Tried and Workable Content Marketing Examples
Next, we’ve got a couple of content marketing examples that don’t rely on social media promotion.
9. John Deere
Anyone who’s read up on content marketing has probably heard of The Furrow, which is generally reckoned to be one of the first examples of content marketing.
First published by John Deere in 1895, this publication aimed to help the company’s customers with the issues they faced, and show the company’s expertise at the same time.
Sounds great, doesn’t it?
The amazing thing is that more than 120 years later, the publication’s still going, and is now also available online.
The furrow is one of the world’s oldest content marketing examples
Here’s another content marketing example that underlines the importance of knowing your audience and delivering the content they want.
The AARP The Magazine has won awards for the quality of its content, design, and photography, but there’s nothing mysterious about its success.
They listen to their readers, who reach them by email, letter, and social media, and use that information to determine the topics that will resonate with them most.
It’s America’s biggest consumer magazine, going to 22 million households. In addition, more than half of its 37 million readers have read three of the last four issues.
Visual Content Marketing Examples
Images are the lifeblood of social media. They easily connect you with your audience and give potential leads an engaging way to interact with your brand.
Need some proof that visual content marketing works? Check out this helpful resource: 85 Content Marketing Statistics to Make You a Marketing Genius.
Now let’s look at some visual content marketing strategies that have been shown to work.
11. Target’s Pinterest :
Target is a great brand that provides us with an excellent look at how businesses and brands can use sites like Pinterest to stand out.
They have several boards and use different strategies for each board. Target is a good example of a brand that is “doing it right.”
Pinterest can provide a never-ending supply of inspiration for visual content marketing.
For brands on Pinterest, it can be easy to come off very generic and typical.
Most brands simply post images of their products, which can work, but that method isn’t always as engaging as a graphic that combines images and text.
Target’s Party with Pinner’s board does an especially good job of sharing images that are fresh, fun, and engaging.
Just because you’re an iconic brand, it doesn’t mean you can’t totally rock content marketing.
Rolex proves this by conveying the quality and timelessness of its brand through excellent photography which radiates quality.
Rolex’s content marketing on Instagram
And the fans love it. Rolex has more than 7 million Instagram followers and around 6.6 million on Facebook.
Video Content Marketing Examples
An engaging video series is a powerful way to reach a target audience who prefers video content. Remember, not everyone appreciates blogging or wants to download in-depth digital marketing materials, or subscribes to email marketing campaigns.
13. Mayo Clinic
In an age where misinformation runs rampant, experts must do their best to educate the public.
Mayo Clinic has created a series of YouTube videos with scientific evidence to help combat misinformation about COVID-19 and the vaccine.
During a period that has developed in unprecedented ways, Mayo Clinic goes to the experts to educate people.
They speak on COVID-19’s effects, how to prevent the virus, statistics on its impact, and regular COVID-19 updates.
Backing up your content with valuable resources and comments from the experts can make it solid.
Moreover, it can make your content reputable and credible.
14. Apple Watch Help Stories
Youtube video thumbnail
In this campaign, Apple emphasizes how it’s Series 7 smart watch can potentially save lives.
Over a series of videos, Apple introduces real-life scenarios of people stuck at sea, in a car accident, or in other distress.
They also demonstrate how the Apple Watch Series 7 got those in danger the emergency help they needed.
Apple plays on customers’ fears, using events we all hope never to experience. At the same time, they provide a solution.
If customers believe that a small device can get them help when they need it, it puts their minds at ease.
Calming real, normal fears we all face as part of your content marketing strategies makes for a strong campaign. But, it also brings in that human element by tugging on our heartstrings.
Evergreen Marketing Examples
Some kinds of content marketing never truly go out of style. Evergreen content marketing doesn’t involve a ton of statistics, news stories, holiday shopping guides, or anything else that will expire. Instead, evergreen content includes things like:
- Best tips
- Reviews of products and services
- “How to” blog posts
- Video guides
Here are three examples of everlasting, compelling content marketing:
15. Neutrogena’s Creator Studio
In 2020, Neutrogena (a Johnson & Johnson company) announced that they had created a user-generated video content studio that focuses on skin health.
Filmmakers can submit content that is educational, informative, and focuses on the health and wellness of skin.
This campaign puts the customer in the driver’s seat.
Although a board of advisors oversees video posting activity, for the most part, this brand awareness strategy is on autopilot.
This is an excellent piece of beauty content marketing that will live in perpetuity in the studio.
It’s also a fantastic example of utilizing brand loyalists and creatives to spread your message.
16. Byrdie’s educational content
Byrdie is a beauty industry publisher that flexes all kinds of great content marketing.
In fact, the brand performs so well in organic search that it edges out major retailers for Google’s market share.
Byrdie’s secret? Long-form evergreen blog content.
Byrdie offers many “Top X” content that drills down to a niche product or particular audience.
These posts don’t have to be updated by an editor because they are designed to be educational and are often brand-agnostic.
It’s an excellent way for customers at the very top of the purchasing funnel to better understand their problem and how to solve it.
Byrdie wins out in organic search because their content marketing strategy is highly focused and includes a ton of evergreen, educational content.
17. MINDBODY Education Content Hub
Mindbody is a wildly popular SaaS company that provides business management services to brands of every size.
In addition, they created an educational content hub that is full of helpful webinars, blogs, and events that help businesses achieve their retention and revenue goals.
Content hubs are almost guaranteed to live in perpetuity, and creating one for brand decision-makers is incredibly forward-thinking. It’s also categorized by industry.
Proper content marketing doesn’t focus on the brand itself but rather the B2B or B2C user.
Brand loyalty is gained by helping customers achieve their own goals.
This is an incredible example of utilizing content marketing to be a real partner to your customer.
18. MOS student finance content hub
One more excellent example of content marketing comes from MOS, the financial technology company for students.
They created an evergreen content hub to educate students on the topics they care most about. For instance, they cover topics like FAFSA, scholarships, work-study programs, and whether student loans counts as income.
Ebooks and Resources Examples
Ebooks and resources are a great way to raise awareness of your brand. Here are a couple more examples of this type of content marketing.
If you want to know how to use LinkedIn effectively, nobody’s going to be more expert than LinkedIn itself.
That’s why the company’s ebook on its own approach to marketing with LinkedIn is such a winner.
The landing page whets customers’ appetites with a series of tips and stats, and most LinkedIn users will want to opt-in immediately.
LinkedIn has continued to use this strategy by producing more marketing guides, so it’s a sure bet it’s working for them.
Not sure if LinkedIn is for your business? Check out how (and why) you should create a LinkedIn business page.
20. Anne Hadley On Newsletter:
Can a PDF be a party? “Everybody Writes,” author Ann Handley says, “YES, IT CAN” in her ebook on How to Newsletter.
When she started her newsletter, she had a little over 2,100 subscribers. According to data included in her ebook, 43,000 people are opening emails three years and 100 issues later.
So what led to a 2,000% increase? In “How to Newsletter,” Handley shares what worked, what didn’t, how she keeps her subscribers engaged, and the “weird metrics” she chooses to follow.
Handley provides practical advice for writing engaging letters, keeping her love and desire to write at the forefront. She touches upon the use of white space, letting the words breathe in the ebook.
At only 14 pages long, “How to Newsletter” is very digestible and also includes a checklist to help you navigate building your own newsletter.
Take your time, utilize white space, offer practical advice, and don’t overwhelm readers with information when building your thought leadership in the industry.
21. Comic Book School Creator Connections:
Panel one is an anthology of 16 creator-owned stories collected from talented writers, artists, editors, and comic nerds.
This ebook was created and published to contain their work and give honor to the talented comic book creators who showed up at Comic Cons but still hadn’t broken into the industry.
The project started before the pandemic shook the world.
Yet, everyone involved charged through the challenging times to hone their skills despite it all.
The anthology won the Independent Creator Award for Best Anthology and the Content Marketing Award for Best Use of eBook in Distribution.
Finally, here are some content marketing examples from the business world that are a little bit different.
22. Content Marketing Institute
TopRank worked with CMI’s event, Content Marketing World to create a clever, eye-catching eBook to help promote the largest content marketing conference in the world.
The eBook included tips and tactics from speakers at the event, many of which represent the top content marketing experts and companies (aka Content Marketing Secret Agents) on the web.
With 85,000 views, it’s clear to me that TopRank knocked this one out of the park.
Marketing content to industry peers is no small feat.
TopRank crafted compelling content by leveraging a well-loved “Mission Impossible” theme. Who wouldn’t want to identify with Secret Agents?
The content was clever without sacrificing its overall message: gain a competitive advantage when you read these tips.
Displaying a clear call to action in both the opening and the closing slides worked beautifully with nearly 35,000 marketers viewing the eBook from an embedded link.
Other Content Marketing Examples
Coke used personalization to get everybody talking about their brand.
They kicked off their share campaign in Australia by putting the 150 most common names on bottles. Then they encouraged people to share a Coke with people with those names.
That campaign went viral, resulting in sales of 250 million bottles and cans across the summer, or equivalent to just over 10 for every person in Australia.
Unsurprisingly the campaign soon rolled out to other locations. You can now customize your own bottle, as we did here.
24. Grant Thornton
Data analytics is another area that could be seen as dry, but when Grant Thornton ran their Access Granted campaign, it was anything but.
The company took people behind the scenes at the Tony Awards, showing exclusive content on YouTube and Twitter. That resulted in 3.7 million Twitter impressions, increased Facebook reach, and beating their goals for YouTube goals by 115%.
This content marketing example from Charmin is perfect for its customers. The brand’s always had a sense of humor in its TV ads, and that’s carried through to the Sit or Squat app.
This app aims to help people find clean bathrooms when they need them, so it’s also pretty practical. So far, the app’s been downloaded more than 100,000 times, and nobody’s going to forget the brand.
Burberry’s most outstanding content marketing campaign was Burberry Kisses, blending mobile technology with the human wish to connect with others.
Via an app, users could press their lips to the screen and send a digital kiss to anyone. The campaign also allowed people to use Google Street View and Google Maps to see the journey those digital kisses took.
Buzzstream combined a number of content types (research-heavy guest content, evergreen blog content, and gated content) to attempt to position itself as a thought leader within its industry.
The nine-month content campaign was hugely successful, resulting in a record-breaking number of new signups.
Lush combines a range of content marketing techniques to reach it’s audience which is why it’s hard to put it in just one category of content marketing examples.
From its quirky product names to its well-known ethical values, the brand already resonates with its core audience.
But it doesn’t stop there. Its videos go behind the scenes of the making of its products, while on social media, Lush encourages users to share and hashtag photos of its products in use – or at least about to be used.
Instagram is one of its key platforms, with the main Lush account attracting 4 million followers.
29. The Joe Rogan Experience
The Joe Rogan Experience has become one of the most widely listened to podcasts in the world with over 8 million subscribers.
And whether you love him or hate him, you have to admit that he has a team of content marketing geniuses.
That’s because Joe Rogan doesn’t just do an audible version of the podcast, he streams each recording, too.
That means he’s able to promote 2 pieces of content with a single shot. For every podcast he produces, he also has a video to share on YouTube.
And his channel actually has MORE subscribers than his podcast, with 10+ million subscribers.
With this audience, he’s able to promote upcoming comedy shows, new guests, affiliate products, and more.
Interactive Content Marketing Examples
If anyone knows a thing or two about content marketing, it’s Joanna Weibe, found of Copyhackers. And while she provides us with TONS of content marketing examples, there’s another aspect to the website that’s really cool
Joanna made a video slide-in that guides users to the right section of the website depending on if they’re new or returning visitors.
By personalizing the user experience (UX), Copyhackers can get the right content into the right hands.
As result, they can get higher conversions and drive more sales from their website.
31. Canva’s Design Challenge Campaign
Canvas well-known graphic design platform makes content creation easier for businesses, influencers, and content creators everywhere.
In 2022, it launched an ongoing weekly contest for users in turn for some sweet prizes, like a paid annual membership to Canva.
The Canva Design Challenge calls for unique, original, and sometimes “out there” images, which are then placed before a group of Canva staff.
At the end of the week, they choose their top five.
It’s a perfect example of cultivating user-generated content (UGC).
Since launching, Canva has amassed 36,000 posts under the hashtag Canva Design Challenge.
Now, its team can choose which content to share on Instagram by barely lifting a finger.
Moreover, Canva—a leader in creativity—gives its users a chance to be the experts.
Canva challenges content creators to think outside the box and craft something new. It’s also building a community of creators excited to use the tool and show off their skills.
Check out past weekly winners on Canva’s Instagram page or view one of the weekly challenges.
32. MailChimp’s All in a Day’s Work Series
MailChimp is a popular, easy-to-use Customer Relationship Management (CRM) for small and medium-sized businesses.
It excels at helping entrepreneurs and small businesses build subscriber lists and nurture new leads.
But that doesn’t stop MailChimp from creating its own interesting and relevant content.
In January 2021, it launched a mini-series called All in a Day’s Work, which speaks to the triumphs and challenges of smaller businesses.
The appealing stop-motion videos show that MailChimp understands the struggles and triumphs that small businesses and entrepreneurs face.
Take the opportunity to show that you understand your audience in ways others might not.
It can help the customer feel closer to you and your brand.
33. Burger King’s VMA Immersive Sweepstakes
At the end of 2020, Burger King’s mascot teamed up with rapper Lil Yachty to create videos that introduced sweepstakes for a 2021 VMA awards immersive experience.
In a series of commercials, Lil Yachty and The King prepare for the performance of Lil Yachty’s “Top Down,” while also encouraging viewers to download their app.
The commercials provide a unique VMA Augmented Reality (AR) experience for loyal Burger King customers while offering them a slew of prizes and discounts if they interacted with the app.
Perhaps two of their biggest incentives were winning a year’s worth of Whoppers or tickets to the 2021 VMA Awards.
Lil Yachty and The King’s bond was relatable to people during the pandemic.
At the same time, they subtly mention their product—a QR code to download the Burger King App—by disguising it as artwork on the wall or designs on the back of a jacket.
Viewers could also immerse themselves in the VMAs by scanning the QR code. From there, they could take a front seat, AR experience style, to watch the VMAs.
The immersive experience allowed viewers to escape pandemic isolation, even if for a moment.
Burger King took advantage of the reliance on food delivery and ordering apps to help boost download rates without shoving the ad in the customer’s face.
Read more about the Burger King Immersive Sweepstakes and its launch.
34. Virtual Craft Beer Tasting by Ballast Point Brewing Company
Lovers of craft beer festivals but who couldn’t attend one during the pandemic, not to worry.
Their ongoing virtual craft beer tastings helped the craft beer community come together with hearty laughter and drink.
Even with beer festivals operating again, Ballast Point Brewing Company continues to host virtual craft beer tastings for enthusiasts across the United States.
Guests experienced a virtual tasting and brewery tour, then played trivia—all without leaving their couch.
Attendees also had the luxury of ordering items they would typically find at beer fests shipped right to their door.
For breweries that thrive on human interaction and events to promote their product, the pandemic took away a crucial part of their marketing strategy and revenue.
However, Ballast Point kept the craft beer community together by creating a virtual tasting, and consumers felt like they weren’t missing out on their favorite beer fest
In the wake of the pandemic, businesses had to adapt digitally to stay afloat.
And while shifting from brick and mortar to full-on digital was a challenge, businesses could try something new and find creative ways to reach people.
So, we’ve seen the types of content marketing available to brands are virtually limitless. The real challenge is picking the right kind of content marketing that will align with your customers’ needs and concerns.
Among all the great content marketing examples we explored, there was a wide variety of themes, brands, and formats.
Yet, there was one common thread that made them all noteworthy. Namely, they are all connected with the end-user at their level and addressed their needs.
In other words, if you want your content to be successful, you must know your customers better than they know themselves.
Amplify your content marketing
Let’s assume that you take inspiration from the brilliant content marketing strategy examples above and develop your own content. You get the budget and create your landing pages. Then, you develop multiple targeted pieces of content, including podcasts, infographics, templates, case studies, or white papers. You even brainstormed creative hashtags.
But, how will you promote all this high-quality content you invested in?
Many of the online content marketing examples above were successful because they were backed by a powerful SEO strategy in addition to paid advertising.
Organic search also allows brands to measure campaign success in terms of actions rather than fuzzy metrics such as impressions.
The more consumers embrace digital experiences, the more they turn to the Google search bar for answers. So, it’s vital to leverage SEO to amplify your content marketing efforts.
As a result, you’ll improve qualified traffic, boost conversions, and increase marketing ROI.
That’s it for the day, hope you’ll find this article great to use in your corresponding content marketing.
Grow your ideas by making this blog workable to you.