The marketing landscape for firms has changed dramatically in today’s economic era. Companies that hope to spread the word about their products effectively, attract clients, engage with them and ultimately retain them, need to adapt to these changes. Those who fail to do so are going to fall behind.
Below are the 15 best marketing software that can help businesses stay important in the digital era and master in marketing areas too:
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Marketo, which makes it easy to initiate and manage marketing campaigns, is one of the largest and most established marketing automation software. Including resources for automating inbound marketing, lead management, social media marketing, sales management dashboards, and analytics. Marketo provides everything marketers need. In 2012, the company generated $58.4 million worth of sales and was recently registered on NASDAQ. (Forbes)
As a customized and more reliable alternative to conventional marketing campaigns that may appear to harass customers, HubSpot provides a powerful inbound marketing solution. It has developed a host of marketing apps that include tools that people love and respond to for blogging, social networking, lead management, and even marketing analytics. The business, founded in 2006, recently raised $35 million.
It is a platform where you can create your own automated chatbots online. Also, helps you create a Facebook messenger chatbot for your business/page without any coding. Not only this but website chatbot, WhatsApp chatbot, and more. With their artificial intelligent chatbots technology, no technical knowledge required. The business, founded in 2016.
Sailthru aims to increase user engagement and conversion via smart data that marketers can use to better understand and respond to users in real-time. For instance, this results in a customized user experience in the form of targeted emails or a homepage tailored to the interests of an individual. Customers of Sailthru include Industry Insider, AOL. The Huffington Post and, among others, Newsweek. The business, founded in 2008, recently raised $48 million.
The retention automation framework of Optimove leverages patented consumer modeling technologies to help online company marketers optimize every customer’s value. The app enables Internet companies to turn more leads, improve customer spending and interaction, decrease churn and win back more lost customers.
Optimove helps companies — including consumers such as Conduit and GetTaxi — understand customers and increase sales by influencing consumer behavior through highly appropriate, customized deals and rewards.
To fit a specific marketing plan, MailChimp makes it easy to customize emails. Other features include analytics, A/B testing, and geo-target options, as well as diagnostics of spam filters. MailChimp has over 2 million users and is rising at a rate of approximately 6,000 users per day.
Infusionsoft provides small companies with robust and cost-effective marketing and sales tools. Infusionsoft provides marketing automation and e-commerce software as well as CRM as part of its marketing suite. With its all-in-one approach, Infusionsoft makes it easier for small companies to turn leads.
Vocus is a leading cloud-based marketing software that aims to attract and retain customers by making it easier for advertisers to reach out across social media and other forms of online media. Vocus provides a robust suite of resources that incorporate social media marketing, search marketing, email marketing, and productive PR.
Yesware is an email platform that makes it easier to manage and monitor emails for salespeople and thus close more deals. The platform monitors the opening of emails and provides in-email analytics as well as user interaction information. Yesware syncs easily with CRMs that save time and improve performance, such as Salesforce, Microsoft Dynamics, and Oracle CRM. Less than a year after its original seed funding round, Yesware raised $4 million, making it a start-up to watch this year.
LocalVox is a local, social and mobile marketing tool for businesses that help them produce news and reach local customers across the internet, local publishers, mobile, social media, email newsletters, and search networks. LocalVox looks set to change how local companies market themselves after raising a total of $8.65 million and acquiring Postling in late 2012.
ThriveHive offers all the tools they need to excel in marketing to small companies. This means designing a personalized marketing campaign designed to meet the specific needs of the company. The services of ThriveHive range from marketing consultation to optimization for SEO. This start-up has raised $1.5 million recently.
Demandbase aims to include the resources they need to boost conversion rates and transform website traffic into revenue for B2B marketers. This program works by recognizing the traffic of a website and tailoring the content of the site to such visitors, thereby delivering a customized and relevant experience. $15 million was recently raised by Demandbase.
For successful marketing strategies, CAKE offers real-time analytics and tracking. CAKE organizes all data in one place and enables the marketer to monitor anything that needs to be targeted from the venue, computer, and even traffic sources. Launched in 2007, the firm has a client base that includes, among others, ScoreBig, Convert 2 Media, and Lifescript.
Optify is a cloud-based service that offers a marketer full control over programs to generate leads. With Optify, fresh leads can be created, established leads nurtured and even the effectiveness of marketing efforts calculated. A total of $8.85 million has been raised by Optify.
Act-On is a cloud-based marketing solution designed to automate efficiency-enhancing marketing activities. Act-On provides tools to coordinate marketing strategies, transform leads, and align sales processes with marketing activities. It has over 1000 clients and $30 million in funding in total.
Why Use Marketing Software?
Why to use software for marketing, you may ask. Getting a good marketing program is a great way to boost your operations, whether you are looking for ways to better manage your marketing strategy, make the most out of your money, or enhance your lead nurturing process. Here are some of the benefits that marketing software has:
1. Improves Accountability
Accountability plays a major role when it comes to tracking or assessing lead conversions and marketing strategies. You can remove the possibility of human error with the use of marketing tools and make sure you have all of the statistics you need at a glance.
2. Customer Management Gets Easier
It is important to help the company succeed by establishing relationships with potential customers at any point of the sales process. This is not as easy as persuasive opportunities to buy goods or keep them updated on your deals. Customer attraction and retention are comprehensive processes in which you must recognize the individuals most likely to need your services, listen to their concerns, and respond to them on time if they contact you.
You can easily plan email campaigns, respond to leads promptly, create a stronger online presence and keep track of current customers by using a CRM program or lead nurturing framework.
3. Streamlines Marketing Efforts
In order to engage with your target audience, marketing strategies involve the simultaneous use of several platforms. Solutions for marketing software are designed to help you organize multiple programs on a single, easy-to-manage platform. This means you do not have to switch from system to system anymore to smoothly conduct your campaign.
Most of these applications also offer a complete suite of tools that allow you to accurately, promptly, and efficiently manage content, nurture leads, and measure your campaign efforts.
4. Reduces Tedious Tasks
We should be able to infer that if we reflect on the concept of marketing software, it is intended to remove repetitive duties that take up a huge fraction of your daily routine. Tasks such as collecting the data of your customers, sending emails to your leads, and arranging content posting can be time-consuming, and while they are necessary, they leave you with little time to concentrate on tasks that need your immediate, undivided attention.
You can remove the hassle of manually managing everything by using content marketing systems, resource management tools, and other marketing apps, allowing you to assign more substantial tasks to your employees.